Mark: Sorry. I was thinking of a gag. Who's going to be faster? Is it Steve or is it me? I think Steve's probably going to be faster although when we were kayaking the other day.

Steve: He had a hard time keeping up. You had the bigger kayak, a little more drag. 

Mark: Yeah.

Steve: You are the one, you live about 100 meters from the beach. Notice how I said meters and not yards?

Mark: Well done. 

Steve: Yeah.

Mark: Benchmarking. [00:00:30] You want to know who's faster, who's slower, the is a great one to get buy in from across the organization. 

Steve: I always call this one competitive benchmarks, right? 

Mark: Yeah. 

Steve: It's where the competitors are visible. 

Mark: Yeah, that's right. You show me a CEO that you can't motivate to get some budget, by telling them they're slower or they're faster than the biggest competing businesses out there. That's going to motivate anyone. That's what this dashboard is all about, is that comparison. [00:01:00] At the top it's all about speed so again it's about user experience. The big thing here is that you can monitor any other website in the same way that you can your own website. That means you get all that same, rich, awesome data that you can then compare. Look at the screenshots, the filmstrips. Think about user experience and how they're different, and then you can drill down and focus in on things like construction. That website that's rendering twice as fast as me, what are they doing differently? [00:01:30] When you compare the individual templates, you can see their construction breakdowns. Have they got more Java script? Have they got less? Are we making 400 requests and they're only making 80? What are the dimensions and the matrix that are different between your competitors that make them faster or slower, that this is the place to find that out. 

Steve: I think that here is where you really understand that terminology that we use in our configuration about templates, template names. [00:02:00] When you just look at your website, maybe you just want to give a list of the five URLs that you want to track. Those templates really help you on this competitive benchmark, dashboard where you can label the URL for front page search results, gallery, product detail page. You can give those a conceptual name, the template, and then you can track those individual templates across all the competitors. That's how we kind [00:02:30] of get apples to apples in the benchmark. 

Mark: We also do a bit of global benchmarking here as well. We actually compare you to other [inaudible 00:02:38] websites and we show you a bit of data about just globally how do you perform. That's the global histogram down at the bottom of the page. 

Steve: Yeah.

Mark: Awesome. I still think I'm faster than Steve. 

Steve: Barely. 

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